Yuan, Xiang; Wang, Luyao; Yin, Xicheng; Wang, Hongwei - In: Financial innovation : FIN 7 (2021), pp. 1-26
Arousing funders' motives for crowdfunding participation is a challenge for every entrepreneur. According to self …-determination theory, crowdfunding involvement is driven by two kinds of motivations: extrinsic and intrinsic motives. Campaign narratives …, we focus on the moderating effect of text sentiment on the motivational cues in crowdfunding campaigns. We hypothesize …