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The qualitative research process part 1 : strategy, planning and data collection
Longbottom, David - In: Alternative market research methods : market sensing, (pp. 20-35). 2017
Persistent link: https://www.econbiz.de/10011569743
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Taxation students' perceptions of open-book assessment : a follow-up interactive qualitative analysis
Du Preez, Hanneke - In: South African journal of accounting research 29 (2015) 1/2, pp. 84-99
Persistent link: https://www.econbiz.de/10011688766
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Advertising and public relations research
Jugenheimer, Donald W.; Bradley, Samuel D.; Kelley, Larry D. - 2010
Persistent link: https://www.econbiz.de/10013530441
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Consumer behavior research methods
Chrysochou, Polymeros - In: Consumer perception of product risks and benefits, (pp. 409-428). 2017
Persistent link: https://www.econbiz.de/10011653736
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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.; Buber, Renate - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 3-20). 2009
Persistent link: https://www.econbiz.de/10003825268
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Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
Mruck, Katja; Mey, Günter - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 21-45). 2009
Persistent link: https://www.econbiz.de/10003825270
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Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate; Klein, Vanessa - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 47-61). 2009
Persistent link: https://www.econbiz.de/10003825272
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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Developments in human observation methodologies
Lee, Nick (contributor) - 2007
Persistent link: https://www.econbiz.de/10003458735
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I spy with my little eye : a comparison of manual versus computer-aided analysis of data gathered by projective techniques
Davidson, Lorraine; Skinner, Heather - In: Qualitative market research : an international journal 13 (2010) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10008688935