Similar Search Results

Customer engagement behaviour in online social networks : the Facebook perspective

Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220

Persistent link: https://www.econbiz.de/10011282837

Customer engagement behaviour on social media platforms : a systematic literature review

Ajiboye, Tolu; Harvey, John; Resnick, Sheilagh - In: Journal of customer behaviour 18 (2019) 3, pp. 239-256

Persistent link: https://www.econbiz.de/10012257482

Negative customer engagement behaviour : the interplay of intensity and valence in online networks

Azer, Jaylan; Alexander, Matthew - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 361-383

Persistent link: https://www.econbiz.de/10012249034

Differentiating customer engaging behavior by targeted benefits : an empirical study

Braun, Corina; Batt, Verena; Bruhn, Manfred; Hadwich, … - In: The journal of consumer marketing 33 (2016) 7, pp. 528-538

Persistent link: https://www.econbiz.de/10011642245

Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162

Persistent link: https://www.econbiz.de/10011980821

Being active in online communications : firm responsiveness and customer engagement behaviour

Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51

Persistent link: https://www.econbiz.de/10012107040

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670

Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model

Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023

Persistent link: https://www.econbiz.de/10013548119

Customer engagement : a systematic review and future research agenda

Kaur, Gurveen; Deshwal, Pankaj; Dangi, Hamendra Kumar - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 148-180

Persistent link: https://www.econbiz.de/10014318250

Predicting customer engagement behaviour : the mediating role of hotel functional quality in the Vietnamese hotel industry

Khalifa, Gamal S. A.; Nguyen Vu Hieu Trung; Md Sazzad … - In: International journal of services and operations … 43 (2022) 3, pp. 312-337

Persistent link: https://www.econbiz.de/10013553294

1
2
3
4
5
6
7
8
9
10
Next
Last