Similar Search Results

Price effects of residents' consumption carbon emissions : evidence from rural and urban China

Wang, Chengjun; Li, Lei - In: Energy economics 135 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015046994

What social media sentiment tells us about why customers churn

Lappeman, James; Franco, Michaela; Warner, Victoria; … - In: Journal of consumer marketing 39 (2022) 5, pp. 385-403

Persistent link: https://www.econbiz.de/10013399660

Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts

Yuksel, Mujde; Milne, George R.; Miller, Elizabeth G. - In: The journal of consumer marketing 33 (2016) 2, pp. 111-123

Persistent link: https://www.econbiz.de/10011524147

An Empirical Study of Word-of-Mouth Generation and Consumption

Yang, Sha - 2012

Word-of-mouth (WOM) plays an increasingly important role today in shaping consumers' attitudes and buying behaviors. Prior work in marketing has mainly focused on the aggregate impact of WOM on product sales as well as the generation of WOM. Very little attention has been paid to the consumption...

Persistent link: https://www.econbiz.de/10013100470