Showing 61 - 70 of 126,283
Persistent link: https://www.econbiz.de/10010198199
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
Persistent link: https://www.econbiz.de/10010438087
Persistent link: https://www.econbiz.de/10010410379
Persistent link: https://www.econbiz.de/10010414789
Persistent link: https://www.econbiz.de/10009567792
Persistent link: https://www.econbiz.de/10010389837
Examining and analyzing the determinants facilitating consumers' intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile...
Persistent link: https://www.econbiz.de/10013164472
We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and Natural Language Processing algorithms. We use this dataset to study the...
Persistent link: https://www.econbiz.de/10012938439
Persistent link: https://www.econbiz.de/10012804709