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Effects of social media marketing and selected marketing constructs on stages of brand loyalty

Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673

Persistent link: https://www.econbiz.de/10012591346

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

determinants of consumer brand engagement behavior in Facebook brand pages and its impact on brand loyalty. This study applies the … engaged in Facebook brand pages. This research adopted mixed approach of research, which involves qualitative and quantitative … analyses. The data about Facebook brand page activities of 100 brands were collected using Fanpage Karma, a social media …

Persistent link: https://www.econbiz.de/10012622473

Romancing the brands on social media

Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862

Persistent link: https://www.econbiz.de/10013256877

Consumer brand engagement : refined measurement scales for product and service contexts

Ndhlovu, Thinkwell; Maree, Tania - In: Journal of business research : JBR 146 (2022), pp. 228-240

Persistent link: https://www.econbiz.de/10013271392

Making and breaking relationships on social media : the impacts of brand and influencer betrayals

Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012813484

Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects

Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152

Persistent link: https://www.econbiz.de/10012395429

Unpacking the complex interactions among customers in online fan pages

Farmaki, Anna; Olya, Hossein; Taheri, Babak - In: Journal of business research : JBR 125 (2021), pp. 164-176

Persistent link: https://www.econbiz.de/10012494061

Revisiting the consumer brand engagement concept

Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643

Persistent link: https://www.econbiz.de/10012494330

Social media brand engagement in the context of collaborative consumption : the case of AIRBNB

Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661

Persistent link: https://www.econbiz.de/10012304068

the power of lurking : assessing the online experience of luxury brand fan page followers

Kéfi, Hajer; Maar, Daniel - In: Journal of business research : JBR 117 (2020), pp. 579-586

Persistent link: https://www.econbiz.de/10012287980