There has been stiff competition in many industries in China and companies in the have been failing to find new ways of communicating and creating dialogue with potential and existing customers (Mazikana, 2018). Some have been resorting to service innovation as a way of achieving a competitive...

The emergence of Big Data over the past few years has begun to change the landscape of business analytics in several ways, such as providing the ability to gather data for the entire or a substantial part of the population rather than a small sample, shifting from significance testing to...

Governments in every country across the globe have been directly producing and distributing a variety of goods and services, which indicates that they are actively participating in a wide range of economic activities. The extent to which a country is involved in this process differs from nation...

This study on the Impact of Social Media Marketing on Brand Equity in the Commercial Banking Sector of Zimbabwe was undertaken because commercial banks in Zimbabwe has been losing their market share and dropping their performance. The study sought to explore the effects of social marketing tools...

This research on the effects of integrated marketing communications on brand equity: A case study of Eunidar investments (pvt) ltd was undertaken because the organization has been failing to improve their market share, sales as well as their profits. Objectives of this study were to determine...

In Zimbabwe, illegal mining is now rampant in Mt Darwin (Mushanawani, 2019). Mount Darwin is in Mashonaland Central Province in Zimbabwe. It is located approximately 160 kilometres (99 mi), by road, northeast of Harare, the capital and largest city in that country. According to Mushanawani...

This study on change management as a strategy to achieve sustainable competitive advantage of telecommunication organizations in Harare, Zimbabwe was carried out because there has been a lag in the telecommunication industry where companies are not assertive enough to device change management...

This research focused on Telecommunication organizations such as Telecel Zimbabwe and Netone in Zimbabwe which have been facing challenges such as stiff competition, failure to adopt innovation, high expenses, decline in subscriptions and decline in sales revenue. Some have been failing to pay...

Technology has changed organizational landscape due to how information is distributed and to whom the information is distributed to, the speed of access to information, and the choice of options for customers (Abrams, 2016). Since new technologies are evolving, different ways of marketing,...

This write up is on the role of the risk committee in coming up with strategies overcome challenges posed by multiple currency system and exchange risk in the manufacturing industry in Zimbabwe. It has been noted that manufacturing organizations such as Lobels, Olivine industries, Cairns foods,...