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Inference Theory for Quasi-exp...
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Mit Kampfmarken Konkurrenten abwehren - Marketing I: Premiumanbieter reagieren auf Discount-Konkurrenz häufig mit einer eigenen Billigmarke. So vermeiden sie die Risiken, die mit d...
Shankar, Venkatesh
;
Berry, Leonard L
;
Dotzel, Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10008348501
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102
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
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pp. 293-308
Persistent link: https://www.econbiz.de/10008082576
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103
Practice Prize Paper-BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10008094142
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104
New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Sorescu, Alina
;
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 468-489
Persistent link: https://www.econbiz.de/10007751279
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105
Efficient replenishment in the distribution channel
Dong, Yan
;
Shankar, Venkatesh
;
Dresner, Martin
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 253-278
Persistent link: https://www.econbiz.de/10007757968
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106
Cutting Edge: Gillette's Journey to Global Leadership, by Gordon McKibben. Boston, MA: Harvard Business School Press, 1998. 429 pages. 24.95.
Shankar, Venkatesh
- In:
The journal of product innovation management : an …
17
(
2000
)
1
,
pp. 92-93
Persistent link: https://www.econbiz.de/10006291875
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107
F INFORMATION COMMERCE & TECHNOLOGY - Online trust: A stakeholder perspective, concepts, implications, and future directions Fc:160
Shankar, Venkatesh
;
Urban, Glen L.
;
Sultan, Fareena
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
5
,
pp. 587-588
Persistent link: https://www.econbiz.de/10006505376
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108
Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
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109
How technology is changing retail
Shankar, Venkatesh
;
Kalyanam, Kirthi
;
Setia, Pankaj
; …
- In:
Journal of retailing
97
(
2021
)
1
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pp. 13-27
Persistent link: https://www.econbiz.de/10012514564
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110
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
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