This study relies on the social identity perspective to explore the relationships between the consumer-brand identification (CBI) construct and the customers' satisfaction, commitment, trust and loyalty toward hospitality brands. The methodology included a confirmatory factor analysis (CFA) that...

The purpose of this study is to identify the determinants that influence customers' intention towards the use of diminishing partnership home financing offered in Pakistan using the theory of planned behaviour. Total of 306 respondents who are the staff of 3 Universities and are potential users...

The research expects to investigate factors impact customer's intention to use mobile payment service. The data were collected from 411 participants who live in Bangkok and have experiences in using mobile payment service and street food. The reliability test was conducted to validate the...

The redemption of loyalty program (LP) rewards has an important impact on LP members' behavior, particularly on purchase behavior before and after redeeming a reward. However, little is known about the interplay between members' purchase and redemption behavior when members are not pressured...

This research paper titled ‘Consumer Demographics and Environmental Responsibility: An empirical investigation of the consumers' of Tripura, a state in North-East India' aims to explore the environmental responsibility of the consumers of Tripura and its significance with various demographic...

Retailers compete against national manufacturers by launching store brands. National manufactures regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether attitudes toward national brand promotions and store brands have similar or different...

Understanding variations in shopper price knowledge is important to academics identifying their sources, and to retail managers whose pricing strategies may depend on the extent of shopper price knowledge (or lack of) within the items they manage, since price knowledge is an important driver of...

Nutritional labeling is found to affect the consumer purchase behavior significantly. Nutritional labeling are based on different dietary targets for various nutrients than the labels on specific foods. Nutritional labeling has become of increasing interest to both consumers and policy makers....

This study was initiated with the aim is to examine the impact of a human trait – innovativeness along with the constructs of Technology Acceptance Model on the embracement of web as a shopping medium in Pakistan. A sample size of 252 Pakistani consumers who never shopped online before has...

According to mainstream economics, it is the self-interest motive (the invisible hand) that leads firms in competitive markets to supply what consumers want (consumer sovereignty). When markets function ideally, the result is said to maximize the net benefits to society. The purpose of this...