Purpose – The purpose of this paper is to model the development of e‐purchasing behavior by examining the simultaneous effects of information, web interactivity, satisfaction and positive attitude (PA) on purchase intentions (PIs). Design/methodology/approach – Development and testing of...

Purpose – The purpose of this paper is to test the relationship between cognitive age and the adoption of defensive ageing consumption activities and its effect on life satisfaction in an Asian context. The relationship between the antecedent variables of chronological age, biological age and...

Purpose – The purpose of this paper is to investigate the effects of tie strength on word‐of‐mouth (WOM) amount and how regulatory focus moderates these effects. Design/methodology/approach – Two studies were conducted with undergraduates of a top Asian university with sample sizes of...

Purpose – The purpose of this paper is to examine the cross‐cultural generalization of the effect of option choice framing on product option choices and other managerial and psychological variables. Design/methodology/approach – The experiment employs 124 Singaporean and 96 Thai working...

Purpose – The purpose of this paper is to quantify the value of brands and countries of origin in monetary units. The automobile industry in Thailand is chosen because of the variety of brands and the intense competition within the industry. Both the pick up truck and passenger car market...

Purpose – The hybrid convenience store, a convenient shopping as well as dining environment, is an innovative concept in both the convenience store sector and the food service industry in Taiwan. As Taiwan has taken the lead in the development of the convenience store sector, this phenomenon...

Purpose – The purpose of this paper is to identify attitudes, behaviors, motivations, and consumption patterns of potential and current consumers of organic cotton products in the Hawaii market. Design/methodology/approach – Data were collected from face‐to‐face structured interviews...

Purpose – The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations, that is their memories and fantasies evoked by the advertising stimulus, on brand attitude for...

Purpose – The purpose of this paper is to test the relationships among perceived risk, consumer satisfaction and repurchase loyalty, and to explore the moderating role of knowledge on the relationship between these constructs. Design/methodology/approach – The results are based on a...

Purpose – It is not uncommon for sports fans to follow multiple sports teams across different sports and even several teams across different leagues of the same sport. Whereas this might be considered a competitive situation, the purpose of this paper is to examine how interest in overseas...