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Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
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How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher; Freling, Ryan; Alhoqail, Saad; Cho, … - In: Journal of retailing 90 (2014) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
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Experiential approach to the determinants of online word-of-mouth behavior
Yoon, Sung-joon; Han, Hee-eun - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 218-234
Persistent link: https://www.econbiz.de/10010405822
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Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan; Coffey, Amy Jo - In: Journal of media business studies 11 (2014) 2, pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill; Mathwick, Charla - In: The journal of consumer marketing 31 (2014) 6/7, pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
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Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu; Ho, Hui-Yi - In: Journal of business research : JBR 68 (2015) 4, pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
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A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P. - In: International journal of services technology and management 20 (2014) 1/2/3, pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
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Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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The impact of Facebook presence on brand image
Coelho, Joana; Nobre, Helena; Becker, Kip - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 320-332
Persistent link: https://www.econbiz.de/10010490485