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Does the use of foreign languages in different types of products lead to different consumer perception?

Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398

Persistent link: https://www.econbiz.de/10012607774

Which products are more responsive to in-store displays : utilitarian or hedonic?

Garrido-Morgado, Álvaro; González-Benito, Óscar; … - In: Journal of retailing 97 (2021) 3, pp. 477-491

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Influence of human versus AI recommenders : the roles of product type and cognitive processes

Wien, Anders Hauge; Peluso, Alessandro M. - In: Journal of business research : JBR 137 (2021), pp. 13-27

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Understanding the moderating roles of types of recommender systems and products on customer behavioral intention to use recommender systems

Wang, Yen-Yao; Luse, Andy; Townsend, Anthony M.; … - In: Information systems and e-business management : ISeB 13 (2015) 4, pp. 769-799

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Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust

Wang, Bin; Xie, Fengyuan; Kandampully, Jay; Wang, Jin - In: Journal of retailing and consumer services 69 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013401654

To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations

Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685

Persistent link: https://www.econbiz.de/10014432529

Work more and indulge more : exploring the self-licensing effect of hard work on likelihood to purchase hedonic products

Septianto, Felix - In: Journal of retailing and consumer services 34 (2017), pp. 235-239

Persistent link: https://www.econbiz.de/10011629069

Brand love and positive word of mouth : the moderating effects of experience and price

Karjaluoto, Heikki; Munnukka, Juha; Kiuru, Katrine - In: The journal of product & brand management 25 (2016) 6, pp. 527-537

Persistent link: https://www.econbiz.de/10011587810

Brand love and positive word of mouth: the moderating effects of experience and price

Karjaluoto, Heikki; Munnukka, Juha; Kiuru, Katrine - In: Journal of Product & Brand Management 25 (2016) 6, pp. 527-537

Purpose This study aims to test and extend Carroll and Ahuvia’s (2006) model on the antecedents and outcomes of brand love by examining the moderating effects of experience and price on the relationship between brand love and offline word of mouth (WOM) and between brand love and electronic...

Persistent link: https://www.econbiz.de/10014896815

The role of consumer knowledge dimensions on country of origin effects : an enquiry of fast-consuming product in India

N., Joji Alex; Abraham, Ajin Mathew - In: Vision : the journal of business perspective 19 (2015) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10011343483