The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents‐off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 1990s. How much of an impact that wave will...

The use of coupons as a sales promotion technique is not new; manufacturers have been offering cents-off coupons to customers for over a century. Now, electronic coupons may become the leading edge of a new wave of sales promotion techniques for the 90Õs. How much of an impact that wave will...

We use data on the e-retail business of TMall to consider scalable forecasting and revenuemanagement (RM) for thousands of items. We use forecasts that depend on the novel concept of asymmetric formation of RPs. The related literature studies RPs empirically and theoretically but ignores...

This study aims to investigate the role of a recommendation system (RS) in personalizing the guest journey in the hospitality industry and its impact on decision making, particularly the exposure effect. The study has two main objectives: (a) to quantify the additional value of using a RS based...

The purpose of this study is to test the existence of the exposure effect in journal ranking decisions. The exposure effect emerges when participants of journal ranking surveys assign higher scores to some journals merely because they are more familiar with them rather than on their objective...

This paper presents the spillover effect resulting from the foreign direct investment with a focus on the manufacturing firms in Ethiopia. Being one of the pillars of the Growth and Transformation Plan (GTP), identifying the productivity spillovers arising from the FDI to the sector is timely....