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Kundenbindungsprogramme & Kundenclubs
Butscher, Stephan - 1998
Persistent link: https://www.econbiz.de/10004230552
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Kundenclubs als modernes Marketinginstrument : kritische Analyse und Einsatzmöglichkeiten
Butscher, Stephan - 1995
Persistent link: https://www.econbiz.de/10004247683
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Brand strategy - How to keep low-price competition in check - When your brand hits price competition, how do you protect it? Multi-brand strategies can build market share.
Butscher, Stephan; Kalsi, Balraj - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 7, pp. 18-21
Persistent link: https://www.econbiz.de/10006755916
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BUDGET SETTING - Could your trade funding be managed more efficiently? is your trade promotion spend under control? Here's a five-step guide to managing customer trade funding.
Butscher, Stephan; Christie, Javier - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 42-45
Persistent link: https://www.econbiz.de/10007756219
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Customer loyalty programmes and clubs
Butscher, Stephan - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10013500011