Customer loyalty programmes and clubs
Stephan A. Butscher
| Year of publication: |
c2002 ; 2. ed.
|
|---|---|
| Authors: | Butscher, Stephan |
| Publisher: |
Aldershot [u.a.] : Gower |
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Clubtheorie | Club theory | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Kundenbindung | Kundenklub |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 206 S. graph. Darst. 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references. - Previous ed. published as: Customer clubs and loyalty programmes, 1998 |
| ISBN: | 0-566-08451-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013500011