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Kotler, Philip
93
Bruhn, Manfred
85
Meffert, Heribert
66
Homburg, Christian
65
Pepels, Werner
46
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
36
Kirchgeorg, Manfred
35
Tomczak, Torsten
35
Wiedmann, Klaus-Peter
34
Backhaus, Klaus
33
Bauer, Hans H.
33
Piercy, Nigel
30
Kitchen, Philip J.
29
Vrontis, Demetris
29
Albers, Sönke
28
Kuß, Alfred
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Schneider, Willy
26
Berndt, Ralph
25
Burmann, Christoph
25
O'Cass, Aron
24
Diller, Hermann
23
Fritz, Wolfgang
23
Peter, Jerome Paul
23
Melewar, T. C.
22
Reinecke, Sven
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
McDonald, Malcolm
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
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American Marketing Association
58
Springer Fachmedien Wiesbaden
56
Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
12
OECD
12
Haufe-Lexware GmbH & Co. KG
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Verlag Franz Vahlen
10
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Chartered Institute of Marketing
7
DePaul University / College of Commerce
7
Edward Elgar Publishing
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
Erasmus Research Institute of Management
5
Pearson Studium
5
Springer International Publishing
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Springer Gabler <Firma>
4
W. Kohlhammer GmbH
4
Wiley-VCH
4
Bundesverband Bürowirtschaft
3
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
193
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Gabler Edition Wissenschaft
80
Journal of retailing and consumer services
79
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,424
USB Cologne (EcoSocSci)
429
USB Cologne (business full texts)
16
BASE
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Mikrogeographische Marktsegmentierung in öffentlichen Betrieben und Verwaltungen
Sandberg, Berit
-
1994
Persistent link: https://www.econbiz.de/10000897361
Saved in:
32
Economic foundations for an entrepreneurial marketing concept
Johannsen Duus, Henrik
-
1994
Persistent link: https://www.econbiz.de/10000897611
Saved in:
33
Hysteresis in marketing
Simon, Hermann
-
1994
Persistent link: https://www.econbiz.de/10000897924
Saved in:
34
Segmentation marketing : new methods for capturing business markets
Berrigan, John
;
Finkbeiner, Carl
-
1992
-
1. ed
Persistent link: https://www.econbiz.de/10000854741
Saved in:
35
Strategisches Softwaremarketing : Übersicht und Bewertung
Schildhauer, Thomas
-
1992
Persistent link: https://www.econbiz.de/10000855207
Saved in:
36
New aspects of the interface between R & D and marketing
1991
Persistent link: https://www.econbiz.de/10000855682
Saved in:
37
Managing customer relationships : organizational evolution in the IT firms
Tunisini, Annalisa
-
1993
Persistent link: https://www.econbiz.de/10000856171
Saved in:
38
Strategische Marketing- und Imageplanung : Theorie, Methoden und Integration der Wettbewerbsstrukturanalyse aus Imagedaten
Huber, Bernd
-
1993
Persistent link: https://www.econbiz.de/10000856558
Saved in:
39
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
40
Der Einsatz von Kundenkarten im Einzelhandel : konzeptionelle und praktische Probleme kartengestützter Kundeninformationssysteme und Kundenbindungsstrategien im stationären Einzelh...
Mohme, Joachim
-
1992
Persistent link: https://www.econbiz.de/10000857525
Saved in:
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