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Understanding consumer engagement in online brand communities : an application of self-expansion theory

Sohail, M. Sadiq - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 69-81

Persistent link: https://www.econbiz.de/10014250038

Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty

Shukla, Mahima; Misra, Richa; Gupta, Rahul - In: Journal of consumer marketing 40 (2023) 6, pp. 734-747

Persistent link: https://www.econbiz.de/10014332332

Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

Developing a brand structure pyramid model for travel-related online social networks

Barreda, Albert; Nusair, Khaldoon; Bilgihan, Anil; … - In: Tourism review : the official journal of the AIEST 68 (2013) 4, pp. 49-70

Persistent link: https://www.econbiz.de/10010226559

Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039

Creating brand equity when using travel-related online social network web sites

Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379

Persistent link: https://www.econbiz.de/10010421435

The role of social network websites in the consumer-brand relationship

Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467

Persistent link: https://www.econbiz.de/10010388552

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061

Fostering online relationships with brands through websites and social media brand pages

Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393

Persistent link: https://www.econbiz.de/10012179032

When perceived ability to influence plays a role : brand co-creation in Web 2.0

Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350

Persistent link: https://www.econbiz.de/10011777351