Part I: Safety and the industry -- Introduction -- Providing safe products and food safety -- The meat industry -- Part II: Concerns about animal production facilities -- Producing beef, dairy, and pork products -- The production of chickens -- Wild and farm-raised seafood -- The humane...

Part I: Safety and the industry -- Introduction -- Providing safe products and food safety -- The meat industry -- Part II: Concerns about animal production facilities -- Producing beef, dairy, and pork products -- The production of chickens -- Wild and farm-raised seafood -- The humane...

This study investigates the determinants of buying intention towards healthy foods in Malaysia through a modification of the theory of planned behavior. The moderating role of food safety trust is also analyzed in the study. Drawing on an online questionnaire survey from 375 respondents in...