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New influentials : an exploratory study on blogs
Zanette, Maria Caroline; Brito, Eliane Pereira Zamith; … - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
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A literature review on use of social media in job performance : social capital and self-efficacy
Kumar, Satinder; Rani, Pooja - In: International journal of business information systems : … 46 (2024) 4, pp. 491-515
Persistent link: https://www.econbiz.de/10015061851
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The many faces of social media in business and economics research : taking stock of the literature and looking into the future
Tumasjan, Andranik - In: Journal of economic surveys 38 (2024) 2, pp. 389-426
Persistent link: https://www.econbiz.de/10014516922
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The digital ingredients of donation-based crowdfunding : a data-driven study of Leetchi projects and social campaigns
Sokolova, Karina; Perez, Charles - In: Journal of decision systems 27 (2018) 3, pp. 146-186
Persistent link: https://www.econbiz.de/10012164221
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David vs. Goliath in the digital age : the effect of network structure and content on the adoption of cultural products
Song, Seo Yeon; Gargiulo, Martin - 2019
Persistent link: https://www.econbiz.de/10012157532
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Business performance and social media : love or hate?
Paniagua, Jordi; Sapena, Juan - In: Business horizons 57 (2014) 6, pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
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Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri; Bhattacharyya, Siddhartha - In: Journal of marketing 86 (2022) 4, pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
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All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick; Freberg, Karen - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
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Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
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Social sochi : using social network analysis to investigate electronic word-of-mouth transmitted trough social media communities
Hambrick, Marion E.; Pegoraro, Ann - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 120-140
Persistent link: https://www.econbiz.de/10011541870