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Distribution strategies toward nanostores in emerging markets : the Valencia case
Boulaksil, Youssef; Belkora, M. Jaafar - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 505-517
Persistent link: https://www.econbiz.de/10011784198
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A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent - In: The journal of applied business research 32 (2016) 5, pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
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Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil
Stoebe, Martin Johannes - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009745433
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Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.; Niros, Angelica; Pollalis, Yannis; … - In: International marketing review 40 (2023) 5, pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
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The Price distribution of consumer goods in retail markets
Kaldasch, Joachim - In: International journal of economics and financial issues … 13 (2023) 5, pp. 52-58
Persistent link: https://www.econbiz.de/10014417893
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Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina; Thomsen, Charlotte Hjerrild; … - In: Journal of business research : JBR 174 (2024), pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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Drivers of Product Expiration in Consumer Packaged Goods Retailing
Akkas, Arzum - 2017
Product expiration is an important problem in the consumer packaged goods (CPG) industry costing 1-2% of gross retail sales and eroding industry profits substantially. It can be caused by several factors related to store operations, supply chain practices, and product demand characteristics....
Persistent link: https://www.econbiz.de/10012940782
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Quantity consumer goods pricing : has yesterday's surcharge become today's discount?
Dunphy, Steve - In: The journal of product & brand management 25 (2016) 7, pp. 721-728
Persistent link: https://www.econbiz.de/10011616268