Purpose – The purpose of this paper is to develop, test and argue in support of the parsimonious, yet explanatory, collectivistic religion affiliated trust model in e‐commerce. Design/methodology/approach – This article develops an integrated model by using consumer religio‐centrism and...

Purpose – The purpose of this paper is to understand the connection between the degree of religiosity and the product involvement level in determining the various constructs of consumer behavior. Design/methodology/approach – On the basis of a small survey, clothes were selected as a high...

Purpose – The purpose of this research is to empirically investigate the impact of religious commitment of Muslim consumers in a non‐Muslim country on their purchase decision‐making process and develop a broad‐based taxonomy of these consumers based on that. It also aims at identifying...

Purpose The purpose of this paper is to report on research on the antecedents of word of mouth (WOM) behaviour among Iranian women in the context of grocery shopping. Design/methodology/approach Using a survey instrument, the authors empirically test the conceptual model of De Matos and Rossi....

Purpose – This study examines the differential influence of religiosity, materialism and guilt on consumer ethical judgment. It further investigates how the influence may differ across two religiosity dimensions (intrinsic and extrinsic) and two types of unethical behaviour (active and...

Purpose – This paper aims to examine the basic determinants of consumers intention to participate in family takaful scheme using decomposed theory of planned behaviour (DTPB) and identifying relevant factors may be moderate the relationship. Design/methodology/approach – A comprehensive...

Purpose – The main aim of this paper is to identify whether certain consumers behave irrationally when it comes to select banking products. This paper builds on one of the most significant banking products that is the credit card. Design/methodology/approach – This is an exploratory research...

Purpose By reviewing Iranian cultural values, this paper aims to identify Iranian cultural values that underlie consumers’ buying behaviours. Design/methodology/approach The study is an exploratory research; data are analysed through both exploratory and confirmatory factors analyses. Findings...

Purpose – The purpose of this paper is to estimate Nigeria's audiovisual services import demand using foreign football transmitted through digital satellite television (DSTV) as a case study. The major focus is on whether such imports effectively replace local recreation in watching domestic...