The collapse of communism, the success of the US economy and the rise of the internet have led many to argue that the rest of the world should adopt American capitalism. This article uses evidence from the ancient Mediterranean and Middle East to argue that the most successful form of capitalism...

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

chapter 1 Modern Theory and Ancient Practice: Is Globalization New? -- chapter 2 The Temple-Palace Conglomerate: Trade and Enterprise 3500–2000 BCE -- chapter 3 The Golden Age of Temple Capitalism: Mesopotamia and India 2250–2000 BCE -- chapter 4 Assyria and Babylon: Previewing the...

This paper seeks to show that brands are as old as civilization. It derives evidence of branding, in various forms, from important historical periods beginning 2250 BCE in the Indus Valley through to 300 BCE Greece. This evidence is compared with modern research directed toward developing a...