Schaffmeister, Niklas - 2015
Intro -- Foreword -- Preface -- Endorsements -- Contents -- Part I: New Forces in Global Marketing -- 1: Introduction -- 1.1 Where the Profits Are Made -- 1.2 Global Dimensions of the BRICs´ Rise -- 1.3 Countdown: BRIC Brands to Conquer the World -- References -- 2: The New Paradigm:...
