Ethnic marketing : theory, practice and entrepreneurship
Guilherme D. Pires and John Stanton
| Year of publication: |
2019
|
|---|---|
| Authors: | Pires, Guilherme D. ; Stanton, John |
| Publisher: |
New York : Routledge Taylor & Francis Group |
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Migrantenunternehmen | Migrant entrepreneurship | Marketing | Marktsegmentierung | Kulturvergleich |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 357 Seiten Diagramme 24 cm |
|---|---|
| Series: | Routledge studies in marketing. - New York, NY : Routledge, ZDB-ID 2897388-4. - Vol. 5 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-21060-8 ; 978-1-315-45489-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997379