Adnan, Malik; Yousaf, Zahid; Babar, Muhammad Qamar Zaman; … - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 409-423
used; a representative sample of350 women social media users was interviewed. Results show that the most relevant factors … anassociationbetween social media usage andbuying behavior. Regression analysis accepts the hypothesis that women buying behavior is … dependent on social media marketing as well. So it is concluded that women buying behavior is influenced by social media …
