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The influence of customer experience with automated games and social interaction on customer engagement and loyalty in casinos
Tuguinay, Jovanie A.; Prentice, Catherine; Moyle, Brent - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209579
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Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai; Olsen, Svein O. - In: Journal of marketing communications 21 (2015) 2, pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Co-creation with production externalities
Syam, Niladri B.; Pazgal, Amit I. - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 805-820
Persistent link: https://www.econbiz.de/10010199745
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Games-as-a-Disservice : emergent value co-destruction in platform business models
Lehtonen, Miikka J.; Vesa, Mikko; Harviainen, J. Tuomas - In: Journal of business research : JBR 141 (2022), pp. 564-574
Persistent link: https://www.econbiz.de/10013167997
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A user-influenced pricing mechanism for internet access
Biczók, Gergely; Tuan Anh Trinh - In: Network economics for Next Generation Networks : 6th …, (pp. 48-60). 2009
Persistent link: https://www.econbiz.de/10003870439
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Community leaders or entertainment workers? : incentivizing content generation in social media
Zhang, Kaifu; Zubcsek, Peter Pal - 2011
Persistent link: https://www.econbiz.de/10009375629
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Customer Involvement in the Game Development Process
Prystupa-Rządca, Kaja - 2016
The creative industry is a fast developing sector of economy in many countries. Growing competition in this area has led many companies to implement strategy of users' involvement in product development in order to deliver products that are more aligned with customers' needs. On the other hand,...
Persistent link: https://www.econbiz.de/10012991980
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Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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Co-creating prototype improvement using participatory design on the development of a serious game in financial literacy skills
Destyanto, Arry Rahmawan; Hidayatno, Akhmad; Moeis, … - In: Neo-simulation and gaming toward active learning, (pp. 111-122). 2019
Persistent link: https://www.econbiz.de/10012128280