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You ought to know : why consum...
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An Appeal to Intimacy : Consumer Response to Platform‐Appeal Fit on Social Media
Reich, Brandon J.
;
Pittman, Matthew
- In:
Journal of Consumer Psychology
30
(
2020
)
4
,
pp. 660-670
Persistent link: https://www.econbiz.de/10012189369
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2
Who Deserves Faulty Products? How Blaming the Victim Prevents Consumer Punitive Action
Reich, Brandon J.
;
Campbell, Troy
;
Madrigal, Robert
- In:
Journal of Consumer Psychology
30
(
2019
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012083053
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Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
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4
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
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5
Food as ideology : measurement and validation of locavorism
Reich, Brandon J.
;
Beck, Joshua T.
;
Price, John
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 849-868
Persistent link: https://www.econbiz.de/10011951078
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A shared understanding : redefining "sharing" from a consumer perspective
Reich, Brandon J.
;
Hong, Yuan
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10012181630
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