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Examining online channel selection behaviour among social media shoppers : a PLS analysis
Sajad Rezaei; Wan Khairuzzaman Wan Ismail - In: International journal of electronic marketing and … 6 (2014) 1, pp. 28-51
Persistent link: https://www.econbiz.de/10010483697
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Creating effective online customer experiences
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno; Pontes, Nicolas; Czarnecka, Barbara; … - In: The journal of product & brand management 31 (2022) 7, pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
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Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika; Pandey, Amit Kumar - In: International journal of public sector performance … 12 (2023) 3, pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
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Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms' decision-making
Wang, Yan; Mei, Shue; Zhong, Weijun - In: Managerial and decision economics : MDE ; the … 43 (2022) 6, pp. 2119-2132
Persistent link: https://www.econbiz.de/10013466596