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Psychological and behavioural drivers of male fashion leadership

Haluk Koksal, Mehmet - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 3, pp. 430-449

Purpose – The purpose of this paper is to identify the factors affecting male fashion leadership behaviour. The study … examined the effect of fashion consciousness, fashion knowledge, mood enhancement, decision-making confidence and brand …, attributes of purchasing fashion clothing and type of retailers on male fashion leadership. Design/methodology/approach – The …

Persistent link: https://www.econbiz.de/10014675245

Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers

Bruwer, Johan; McCutcheon, Emily - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 3, pp. 519-537

Purpose The purpose of this paper is to facilitate a better understanding of the insights provided by adopting a behaviourism perspective of the socio-demographics, consumption dynamics and retail channel patronage of wine consumers and the potential marketing implications these have....

Persistent link: https://www.econbiz.de/10014675254

The Chinese wine market: a market segmentation study

Bo Liu, Hong; McCarthy, Breda; Chen, Tingzhen; Guo, Shu; … - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 3, pp. 450-471

Purpose – The purpose of this paper is to examine how the Chinese wine market can be meaningfully segmented and to explore marketing implications for the Australian wine sector. Design/methodology/approach – The research is descriptive in nature, using an online survey to collect...

Persistent link: https://www.econbiz.de/10014675316

Bricks or clicks

Fu, Yelin; Lai, K.K.; Liang, Liang - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 4, pp. 695-714

Purpose – The purpose of this paper is twofold: to investigate performance of both manufacturer-owned channel and traditional retail channel when the manufacturer encroaches upon the traditional channel in different forms (brick-and-mortar and online form) under different market structures...

Persistent link: https://www.econbiz.de/10014675388

Kaynak, Erdener; Kara, Ali; S.F. Chow, Clement; Riza … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 4, pp. 631-654

Purpose – The empirical, cross-national study reported here examines how time orientations influence attitudes toward advertising in two emerging Asian economies with very different background and time orientation, namely Macau and Georgia. The paper aims to discuss these issues....

Persistent link: https://www.econbiz.de/10014675460

Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls

Khare, Arpita; Achtani, Dhiren; Khattar, Manish - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 2, pp. 272-295

Purpose – The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts, gifts, coupons, and rebates offered by mall retailers to attract store traffic were examined....

Persistent link: https://www.econbiz.de/10014675464

U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition

Kelley, Kathleen; Hyde, Jeffrey; Bruwer, Johan - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 4, pp. 516-534

Purpose – The purpose of this paper is to examine what factors and assortment of factors on wine back labels, representative of those found in the US market, appealed to consumers. Moreover, what changes to wine bottle characteristics and standard wine composition appealed and could affect...

Persistent link: https://www.econbiz.de/10014675471

Moderating role of religious beliefs on attitudes towards charities and motivation to donate

Teah, Min; Lwin, Michael; Cheah, Isaac - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 5, pp. 738-760

Purpose – The purpose of this paper is to examine the relationship between image of charitable organizations, attitudes towards charities and motivation to donate. In addition, the study will investigate the moderating effects of religious beliefs on attitudes towards charities and motivation...

Persistent link: https://www.econbiz.de/10014675472

Case analysis of the do-it-yourself industry

Hatton-Jones, Siobhan; Teah, Min - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 5, pp. 826-838

Purpose – The purpose of this paper is to examine the accelerated growth within the Australian do-it-yourself (DIY) market and discusses the factors and drivers affecting consumer motivations to engage in such assembly tasks. Design/methodology/approach – Using a case study approach,...

Persistent link: https://www.econbiz.de/10014675474

How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers

Chu, Rongwei; Liu, Matthew; Shi, Guicheng James - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 1, pp. 40-60

Purpose – The purpose of this paper is to examine spending pattern of Chinese migrant workers from rural regions to urban cities from a social identity perspective, which stems from Chinese Hukou system (household registry system). This study proposes a theoretical model for consumer utility...

Persistent link: https://www.econbiz.de/10014675543