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Livestream shopping breakthrough : fast fashion's new frontier explored through attitude, influencer's advice, and portal quality

Sharma, Ruchika; Nagdev, Kritika; Singh, Pratibha - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 737-766

Persistent link: https://www.econbiz.de/10015049462

Content promotion for online content platforms with the diffusion effect

Lin, Yunduan; Wang, Mengxin; Zhang, Heng; Zhang, Renyu; … - In: Manufacturing & service operations management : M & SOM 26 (2024) 3, pp. 1062-1081

Persistent link: https://www.econbiz.de/10014536796

An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour : The Case of Retail Fashion Consumers in Rhodes, Greece

Tzavara, Dionisia; Clarke, Phaedra; Misopoulos, Fotios - 2021

retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer … preferences toward certain stores and at whether Rhodians use these social media for fashion information and inspiration. Design … are a good way to follow fashion trends and that fashion is more accessible because of Facebook and Instagram compared to …

Persistent link: https://www.econbiz.de/10013218033

Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input

Wu, Juanjuan; Song, Sanga; Whang, Claire Haesung - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-10

Persistent link: https://www.econbiz.de/10012533611

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

Persistent link: https://www.econbiz.de/10012581696

Technology influence on purchase intention with respect to luxury fashion

Soni, Soumya; Sharma, Bhuvanesh Kumar; Mishra, Sunil; … - In: International journal of Indian culture and business … 32 (2024) 1, pp. 98-113

Persistent link: https://www.econbiz.de/10015064676

New dynamics of e-commerce on the retail industry : analysis of the purchase process of fashion and electronics products

Gonçalves, Rui; Dias, Catarina; Pereira, Leandro; … - In: International journal of economics and business … 27 (2024) 4, pp. 651-672

Persistent link: https://www.econbiz.de/10015063299

Online fashion retailing and retail geography : the blogshop phenomenon in Singapore

Yeung, Godfrey; Ang, Kim Leng - In: Tijdschrift voor economische en sociale geografie : TESG 107 (2016) 1, pp. 81-99

Persistent link: https://www.econbiz.de/10011471342

Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement

Trivedi, Jay, P. - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 49-64

Persistent link: https://www.econbiz.de/10012605360

Analysing online purchase intention in Spain : fashion e-commerce

Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Information systems and e-business management : ISeB 15 (2017) 3, pp. 599-622

Persistent link: https://www.econbiz.de/10011758781