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Revitalizing sustainable reshoring brands : understanding the customer perspective on the roles of motivation attributions and the institutionalization process
Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; Sivarajah, … - In: British journal of management 35 (2024) 2, pp. 893-913
Persistent link: https://www.econbiz.de/10014535422
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"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; Yannopoulou, Natalia - In: Technological forecasting & social change : an … 182 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
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Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi; Yuan, Ruizhi; Liu, Martin J.; Luo, Jun - In: International marketing review 39 (2022) 2, pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
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Toward social enterprise sustainability : the role of digital hybridity
He, Tong; Liu, Martin J.; Phang, Chee Wei; Luo, Jun - In: Technological forecasting & social change : an … 175 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013334958
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Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui; Balaji, M. S.; Luo, Jun; Jha, Subhash - In: Journal of business research : JBR 153 (2022), pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
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Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi; Yuan, Ruizhi; Luo, Jun; Liu, Martin J.; … - In: Journal of business research : JBR 165 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
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Understanding irresponsibility in digital advertising
Jin, Boyi; Liu, Martin J.; Luo, Jun; Yuan, Russa - In: Responsible Innovation Management, (pp. 79-94). 2022
Persistent link: https://www.econbiz.de/10013419255
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Speeding up Paulson's procedure for large-scale problems using parallel computing
Zhong, Ying; Liu, Shaoxuan; Luo, Jun; Hong, L. Jeff - In: INFORMS journal on computing : JOC ; charting new … 34 (2022) 1, pp. 586-606
Persistent link: https://www.econbiz.de/10013361321
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China branding : cases from Zhejiang
Liu, Martin J. (ed.); Luo, Jun (ed.) - 2019
Persistent link: https://www.econbiz.de/10012035838