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Product-Country Images: Impact and Role in International Marketing
Papadopoulos, Nicolas; Heslop, Louise A.; Witkowski, … - In: Journal of macromarketing : examining the interactions … 14 (1994) 1, pp. 79-81
Persistent link: https://www.econbiz.de/10006942064
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Cue incongruity in wine personality formation and purchasing
Heslop, Louise A.; Cray, David; Armenakyan, Anahit - In: International journal of wine business research : IJWBR 22 (2010) 3, pp. 288-308
Persistent link: https://www.econbiz.de/10008453266
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China and the Olympics: views of insiders and outsiders
Heslop, Louise A.; Nadeau, John; O'Reilly, Norm - In: International marketing review 27 (2010) 4, pp. 404-434
Persistent link: https://www.econbiz.de/10008435064
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Trust building in wine blogs: a content analysis
Doyle, James D.; Heslop, Louise A.; Ramirez, Alex; … - In: International journal of wine business research : IJWBR 24 (2012) 3, pp. 196-219
Persistent link: https://www.econbiz.de/10010010781
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The influence of country image structure on consumer evaluations of foreign products
Laroche, Michel; Papadopoulos, Nicolas; Heslop, Louise A.; … - In: International marketing review 22 (2005) 1, pp. 96
Persistent link: https://www.econbiz.de/10006239717
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Cross Cultural Comparison of Consumer Information Processing Styles
Liefeld, John P.; Wall, Marjorie; Heslop, Louise A. - In: Journal of euro-marketing 8 (1999) 1-2, pp. 29-44
Persistent link: https://www.econbiz.de/10007182422
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Development of a Technology Readiness Assessment Measure: The Cloverleaf Model of Technology Transfer
Heslop, Louise A.; Mcgregor, Eileen; Griffith, May - In: The journal of technology transfer 26 (2001) 4, pp. 369-384
Persistent link: https://www.econbiz.de/10006978204
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Dutch Consumer Use of Intrinsic, Country-of-Origin, and Price Cues in Product Evaluation and Choice
Liefeld, John P.; Heslop, Louise A.; Papadopoulos, Nicolas - In: Journal of international consumer marketing 9 (1996) 1, pp. 57-82
Persistent link: https://www.econbiz.de/10007133810
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Modeling country image effects through an international crisis
Heslop, Louise A.; Lu, Irene R.R.; Cray, David - In: International marketing review 25 (2008) 4, pp. 354-378
Persistent link: https://www.econbiz.de/10008082477
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Brand positivity and competitive effects on the evaluation of brand extensions
Kapoor, Harish; Heslop, Louise A. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 228-238
Persistent link: https://www.econbiz.de/10008898989