Modeling country image effects through an international crisis
Year of publication: |
2008
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Authors: | Heslop, Louise A. ; Lu, Irene R.R. ; Cray, David |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 25.2008, 4, p. 354-378
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