Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

The study of sport in the economy presents a rich arena for the application of sharply focused microeconomics … follows the tradition of empirical and theoretical analysis of sport economics and econometrics. Including contributions by … relations, attendance and demand, and the economic impact of sport in communities. A wide range of topics is explored within …