Dąbrowski, Dariusz - In: Journal of business economics and management 20 (2019) 6, pp. 1168-1188
. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This … market knowledge is transferred to both new product outcomes through new product creativity, albeit somewhat differently. The …Market knowledge is recognised as an important predictor of new product performance, which existing studies have proven …