Purpose – Despite growing concerns over the increasing incidence of compulsive buying among young consumers, scant research attention has been focused on this darker side of consumer behavior among adolescent consumers. The purpose of this paper is to gain a better understanding of compulsive...

Purpose – The purpose of this paper is to examine whether young consumers, growing up during a time of cultural hybridization and at a time when the unisex hair salon has proliferated, will exhibit segments in their patronage likelihood toward a unisex hair salon staffed by young, white women....

Purpose – The role that peer influence plays in shaping young adult consumers' products purchase decision cannot be overemphasized. The purpose of this paper is to investigate the role of peer influence in shaping young adult male consumers' product purchase decisions in Saudi Arabia....

Purpose – The purpose of this paper is to identify which consumption practices young adults regard as necessary. Recently, necessity consumption has not attracted the interest of consumer researchers, even though it serves as an important concept for studying the fundamentals of consumption....

Purpose – This research aims to examine some of the main sources of frustration in the relationship between retailers and teen shoppers and the coping strategies they use as they interact with each other in a mall environment. Design/methodology/approach – Data were collected from retailers...

Purpose – The luxury market in China has grown significantly in recent years. One unique characteristic of luxury consumers in China is their youth. While exploratory in nature, this study aims to identify and offer a meaningful understanding of different segments of young luxury consumers in...

Purpose – This study sets out to capture the consumer perspective regarding the purchase request relationship between parent and child. Design/methodology/approach – This interpretive study enhances an understanding of these purchase request experiences as they are lived by respondents. The...

Purpose – The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast‐casual restaurants. Design/methodology/approach – By testing a sample of 189 young consumers, aged 18 to 24, this study applied...

Purpose – This paper aims to examine motivations for young consumers' internet use, how these motivations relate to children's privacy concerns and, subsequently, children's willingness to disclose personally identifiable information. Design/methodology/approach – The strengths of three...

Purpose – This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent and successful sub‐genre “urban teen...