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Effects of social variables on urban children's consumption attitude and behavior intentions

Abdul Rahman, Mohd K.; Abdul Rashid, Zabid; Othman, Nor; … - In: Journal of Consumer Marketing 25 (2008) 1, pp. 7-15

Purpose – The purpose of this study is to investigate the effects of age, gender and city of dwelling on children's consumption attitude and behavior intentions. Design/methodology/approach – A total of 300 children were interviewed in four different cities in Malaysia. Samples were selected...

Persistent link: https://www.econbiz.de/10014848635

The moderating effects of product involvement on situational brand choice

Xue, Fei - In: Journal of Consumer Marketing 25 (2008) 2, pp. 85-94

Purpose – The purpose of this paper is to investigate the moderating role of product involvement in predicting the effects of self‐concept and consumption situation on consumers' situational decision making. Design/methodology/approach – An experiment was conducted based on a two...

Persistent link: https://www.econbiz.de/10014848646

Decision making process of community organic food consumers: an exploratory study

Hamzaoui Essoussi, Leila; Zahaf, Mehdi - In: Journal of Consumer Marketing 25 (2008) 2, pp. 95-104

Purpose – Substantial changes in the organic food sector and recent studies on the Canadian organic food market are … showing promising trends. However, community organic food markets are different from organic food mainstream markets. In a … analysis of “community organic food market”. Design/methodology/approach – Focus groups were conducted and data collected were …

Persistent link: https://www.econbiz.de/10014848647

The effect of perceived product characteristics on private brand purchases

Kwon, Kyoung‐Nan; Lee, Mi‐Hee; Jin Kwon, Yoo - In: Journal of Consumer Marketing 25 (2008) 2, pp. 105-114

Purpose – The purpose of this paper is to investigate the effects of perceived product characteristics (i.e. involvement, product type, and switching cost) and consumer value consciousness on private brand purchase intent. Design/methodology/approach – A college student sample was surveyed...

Persistent link: https://www.econbiz.de/10014848648

Inciting consumers to buy fairly‐traded products: a field experiment

d'Astous, Alain; Mathieu, Suzanne - In: Journal of Consumer Marketing 25 (2008) 3, pp. 149-157

Purpose – Research on fairly‐traded products has shown that changing consumers' attitudes may not be the best strategy to bring consumers to purchase these products. The objective of this study is to examine a different, non‐cognitive approach based on the utilization of behavioral...

Persistent link: https://www.econbiz.de/10014848654

The management and consumption of organisational creativity

Powell, Shaun - In: Journal of Consumer Marketing 25 (2008) 3, pp. 158-166

Purpose – Management within the creative industries can face many challenges, some of which may be unique to these forms of organisations. The perceptions and actions of the creative employees, consumers and clients, can impact directly on the overall creative output and end product. This...

Persistent link: https://www.econbiz.de/10014848655

Digital piracy of MP3s: consumer and ethical predispositions

Lysonski, Steven; Durvasula, Srinivas - In: Journal of Consumer Marketing 25 (2008) 3, pp. 167-178

Purpose – Illegal downloading of music has become an inexorable and rampant activity particularly among college students who have been little deterred by industry legal actions. The purpose of this research is to examine the present state of downloading and how ethical orientation and...

Persistent link: https://www.econbiz.de/10014848656

Perspectives in Consumer Behavior: An Anthropological Approach

Lillis, Michael P. - In: Journal of Consumer Marketing 25 (2008) 3, pp. 191-191

Persistent link: https://www.econbiz.de/10014848659

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

Polegato, Rosemary - In: Journal of Consumer Marketing 25 (2008) 3, pp. 193-194

Persistent link: https://www.econbiz.de/10014848662

(Un)ethical consumer behavior: Robin Hoods or plain hoods?

Shoham, Aviv; Ruvio, Ayalla; Davidow, Moshe - In: Journal of Consumer Marketing 25 (2008) 4, pp. 200-210

Purpose – This paper seeks to assess the impact of consumer ethics and their piracy attitudes on piracy behaviors. The extent of such piracy is difficult to estimate because no worldwide statistics are available, but conservative estimates indicate that it costs manufacturers billions of...

Persistent link: https://www.econbiz.de/10014848663