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Customer experience quality with social robots : does trust matter?

Roy, Sanjit; Gaganpreet Singh; Sadeque, Saalem; Gruner, … - In: Technological forecasting and social change : an … 198 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015076494

The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation

Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513

Persistent link: https://www.econbiz.de/10012178642

Consumer-brand relationship : a brand hate perspective

Roy, Sanjit; Sharma, Apurv; Bose, Sunny; Gaganpreet Singh - In: Journal of business research : JBR 144 (2022), pp. 1293-1304

Persistent link: https://www.econbiz.de/10013185103

Customers' motives to co-create in smart services interactions

Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400

Persistent link: https://www.econbiz.de/10014383015

Circle the wagons : measuring the strength of consumers' brand defense

Roy, Sanjit; Gaganpreet Singh; Japutra, Arnold; Javed, … - In: Journal of strategic marketing 31 (2023) 4, pp. 817-837

Persistent link: https://www.econbiz.de/10014304973

Case 17: Bisleri : marketing to manage the counterfeit challenge

Roy, Sanjit; Gaganpreet Singh - In: Marketing Case Studies in Emerging Markets : …, (pp. 233-241). 2024

Persistent link: https://www.econbiz.de/10014528185

Antecedents and consequences of university brand identification

Balaji, M. S.; Roy, Sanjit; Sadeque, Saalem - In: Journal of business research : JBR 69 (2016) 8, pp. 3023-3032

Persistent link: https://www.econbiz.de/10011507896

City brand love : modelling and resident heterogeneity analysis

Sadeque, Saalem; Swapan, Mohammad Shahidul Hasan; Roy, … - In: The journal of product & brand management 31 (2022) 2, pp. 322-337

Persistent link: https://www.econbiz.de/10013164330

An integrated model of city and neighborhood identities : a tale of two cities

Sadeque, Saalem; Roy, Sanjit; Swapan, Mohammad Shahidul … - In: Journal of business research : JBR 117 (2020), pp. 780-790

Persistent link: https://www.econbiz.de/10012288100

Constituents and consequences of smart customer experience in retailing

Roy, Sanjit; Balaji, M. S.; Sadeque, Saalem; Bang, Nguyen; … - In: Technological forecasting & social change : an … 124 (2017), pp. 257-270

Persistent link: https://www.econbiz.de/10011899384

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