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Innovation is a process that involves searching for new information. This paper builds upon theoretical insights on individual and organizational learning and proposes a knowledge based model of how actors search for information when confronted with innovation. The model takes into account...
Persistent link: https://www.econbiz.de/10005264544
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The aim of this paper is to examine the drivers for cross-border tourist exchanges between the two closest capitals in Europe - Bratislava (Slovakia) and Vienna (Austria). We focus on the field of cultural tourism in view of the cross-border visits to two major performing arts institutions - the...
Persistent link: https://www.econbiz.de/10010534076
This paper presents the overall review of globalisation of consumption as well as the new trends of purchasing and discusses the findings of the exploratory inquiry conducted in FMCG market in Poland in two different periods (1994 and 2003). Particular attention is paid to the consumer...
Persistent link: https://www.econbiz.de/10010534138
Consumer behaviour has led to the development of specific shopping systems in the Gubin-Guben transborder urban complex. One, fairly stable, is geared to the local population service, while the other displays a marked asymmetry in terms of volume and function. On the Polish side, this system...
Persistent link: https://www.econbiz.de/10010534300
Pressures in the contemporary marketing environment are getting bigger and companies and marketers are required to know consumers and their purchase and information behaviour. In this article we studied the behaviour of consumers and the factors of purchase and information behaviour of young...
Persistent link: https://www.econbiz.de/10010534569
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This review article aims to develop an integrating overview of the present status of the theory and research of the individuals` expectations of corporate social responsibility (CSR). Given the veritable explosion of CSR research during the recent years, there is a genuine need for the field to...
Persistent link: https://www.econbiz.de/10010538971
We all know that information about products drives consumption choices. But knowledge comes first. Without the correct consciousness about products, even with complete information inefficient outcomes may result. The adverse selection problem is revisited in this paper, successfully interpreting...
Persistent link: https://www.econbiz.de/10010542298