Kozioł Katarzyna; Iga, Rudawska - In: Folia Oeconomica Stetinensia 6 (2007) 1, pp. 87-97
This paper presents the overall review of globalisation of consumption as well as the new trends of purchasing and discusses the findings of the exploratory inquiry conducted in FMCG market in Poland in two different periods (1994 and 2003). Particular attention is paid to the consumer...