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Digital platform ecosystems : emergence and value co-creation mechanisms
Hein, Andreas - 2020
Persistent link: https://www.econbiz.de/10012430320
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Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha; Slepniov, Dmitrij - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
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Impact of customer engagement strategies on shopping in the physical environment : retail stores and online portals (in Delhi and Santa Clara County)
Sachdeva, Ishita; Goel, Sushma - In: International journal of Indian culture and business … 31 (2024) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10015064638
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Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali; Asgharinajib, Maryam; Alipour, Sima - In: International journal of business information systems : … 42 (2023) 3/4, pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
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Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
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Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
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Stimulating consumer community creation through a co-design approach
Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012214133