In this paper we investigate to what extent the decrease in the willingness to take risks with age can be traced to the cognitive ageing process. We use data from the Survey of Health, Ageing and Retirement in Europe (SHARE) that includes both a measure of financial risk preference and measures...

Marketing managers in the US have long been concerned with how to reach young consumers most effectively and how to present important information. This research demonstrates how the information search and risk reduction strategies of Millennials differ from older consumers. Findings from a...

Analysis conducted on the three generations (Z, Y and X) highlights some very interesting aspects that help us better understand how generations X, Y and Z consumers perceive social media as a means of communication and information. [...]the Internet is a valuable source of information for all...