Similar Search Results

Cross-channel integration and customer experience in omnichannel retail services

Chung, Kyunghwa; Oh, Kyung Wha; Kim, Minjeong - In: Service science 14 (2022) 4, pp. 307-317

Persistent link: https://www.econbiz.de/10014293775

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates … satisfaction, and revenue. For that purpose, it compares three omnichannel redeeming options employing a between-participant quasi …-collection instrument to investigate cause and effect relationships. Those three omnichannel redeeming options are analyzed in two pairwise …

Persistent link: https://www.econbiz.de/10013470569

Customer engagement through omnichannel retailing : the effects of channel integration quality

Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101

Persistent link: https://www.econbiz.de/10012004178

Beyond the storefront : empirical insights into consumers' responses to omnichannel apparel retailers

Chen, Yini; Chi, Ting - In: Marketing intelligence & planning 42 (2024) 2, pp. 284-303

Persistent link: https://www.econbiz.de/10015056858

Service integration in omnichannel retailing and its impact on customer experience

Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169715

Consumer behavior in omnichannel retailing

Özbük, Meltem Yetkin; Ünal, Duygu Aydın; Oktay, Büşra - In: Managing customer experiences in an omnichannel world : …, (pp. 75-95). 2021

Persistent link: https://www.econbiz.de/10012492210

The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA

Prassida, Grandys Frieska; Hsu, Ping-Yu - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366370

How to measure quality in multi-channel retailing and not die trying

Acquila-Natale, Emiliano; Iglesias-Pradas, Santiago - In: Journal of business research : JBR 109 (2020), pp. 38-48

Persistent link: https://www.econbiz.de/10012238022

The effects of multi-channel assortment integration on customer confusion

Bertrandie, Laura; Zielke, Stephan - In: The international review of retail, distribution and … 27 (2017) 5, pp. 437-449

Persistent link: https://www.econbiz.de/10011853896

Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study

Akturk, M. Serkan; Ketzenberg, Michael; Heim, Gregory R. - In: Journal of operations management 61 (2018), pp. 15-45

Persistent link: https://www.econbiz.de/10011932706

1
2
3
4
5
6
7
8
9
10
Next
Last