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Traditional restaurant managers' use of sensory marketing to maintain customer satisfaction : findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Persistent link: https://www.econbiz.de/10014477188

Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction

Satti, Zoya Wajid; Babar, Samreen Fahim; Ahmad, Hafiz … - In: Total quality management & business excellence 32 (2021) 7, pp. 719-736

Persistent link: https://www.econbiz.de/10012513921

Understanding restaurant clients' intention to use mobile applications : a comparative study of France and Russia

Kondrateva, Galina; Ammi, Chantal; Baudier, Patricia - In: Journal of global information management : an official … 28 (2020) 3, pp. 1-16

Persistent link: https://www.econbiz.de/10012304221

Influencing perception of justice to leverage behavioral outcome : a perspective from restaurant service failure setting

Harun, Ahasan; Prybutok, Gayle; Prybutok, Victor R. - In: Quality management journal : QMJ 25 (2018) 3, pp. 112-128

Persistent link: https://www.econbiz.de/10012309493

Brand prestige and the mediating role of word of mouth in the fast food industry

Jalal Rajeh Hanaysha; Pech, Richard Jan - In: Global business review 19 (2018) 6, pp. 1494-1514

Persistent link: https://www.econbiz.de/10011982837

Identifying restaurant satisfiers and dissatisfiers : suggestions from online reviews

Bilgihan, Anil; Seo, Soobin; Choi, Jihee - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 601-625

Persistent link: https://www.econbiz.de/10011919944

Impact of brand experience on loyalty

Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774

Persistent link: https://www.econbiz.de/10011957157

Influencing perception of justice to leverage behavioral outcome : a perspective from restaurant service failure setting

Harun, Ahasan; Rokonuzzaman, Md.; Prybutok, Gayle; … - In: Quality management journal : QMJ 25 (2018) 3, pp. 112-128

Persistent link: https://www.econbiz.de/10011976334

The effect of private brands on leveraging service quality and satisfaction

Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: Services marketing quarterly 35 (2014) 3, pp. 222-235

Persistent link: https://www.econbiz.de/10010401580

The antecedence of customer loyalty in traditional restaurants in East Java, Indonesia

Susanti, Christina Esti - In: International journal of process management and … 4 (2014) 1, pp. 22-35

Persistent link: https://www.econbiz.de/10010390788