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Theoretical background : responsible consumption and sustainability : corporate social responsibility, social marketing, and behavioral economic approaches

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Economic profit vs. social benefit : an approach to the pharmaceutical industry

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Consumer attitudes during periods of economic downturn : embodying responsible behaviors

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Anything goes in cause related marketing? : the case of the "solidarity" traffic radar

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Consumption dynamics during recession and recovery : a learning journey

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Unsocial and irresponsible behaviour : what happens when customers lie?

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Social Marketing and Sustainable Development Goals (SDGs) : Case Studies for a Global Perspective

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Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for...

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Fair trade : a path towards responsible consumption and sustainability : the case of Medicus Mundi

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Social marketing to achieve the sustainable development goals (SDGs) in 2030 agenda by the United Nations

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