Purpose: This study aims to compare the performance of stocks of companies with high brand equity with the stocks of other companies listed on the stock market of emerging countries of Latin America: Brazil, Chile, Colombia, Mexico and Peru. Design/methodology/approach: The valuable brands...

Due to the relevance of social enterprises on social value creation, the marketing field is increasing its attention to these organizations. However, there seems to be no consensus in the literature on how strategic marketing can improve the performance of social enterprises. Face this, we...

Purpose – This paper aims to develop and test a conceptual model of organizational structure design that incorporates some factors influencing strategy implementation. The research also aims to consider inter‐functionality in new product development (NPD) processes and marketing decisions,...

Purpose: Due to social enterprises' (SEs) relevance to social value creation, marketing increases its attention to these hybrid organizations. However, there is no consensus on how strategic marketing can improve SE performance. Thus, this paper aims to discuss how commercial, social and...