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Brand management
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17,268
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11,174
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11,060
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10,253
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10,252
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10,169
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10,155
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8,208
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3,148
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3,114
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3,108
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2,761
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2,244
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2,117
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2,097
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2,095
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2,093
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1,849
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1,823
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1,730
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1,724
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1,716
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1,713
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1,656
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1,643
USA
1,599
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1,573
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1,563
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1,551
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1,257
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1,248
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1,216
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1,209
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1,204
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1,201
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1,190
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Burmann, Christoph
160
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155
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121
Baumgarth, Carsten
96
Huber, Frank
91
Kellermanns, Franz W.
87
Chrisman, James J.
86
Melewar, T. C.
80
Meffert, Heribert
77
Keller, Kevin Lane
74
Calabrò, Andrea
70
Sharma, Pramodita
69
Bruhn, Manfred
67
Chirico, Francesco
67
Sattler, Henrik
64
Bauer, Hans H.
59
Block, Jörn
59
Kammerlander, Nadine
59
Nordqvist, Mattias
59
De Chernatony, Leslie
57
Ahlert, Dieter
56
Eddleston, Kimberly A.
54
Memili, Esra
52
Miller, Danny
52
Phau, Ian
52
Tomczak, Torsten
51
Chua, Jess H.
48
Morck, Randall
48
Wiedmann, Klaus-Peter
48
Balmer, John M. T.
47
Basco, Rodrigo
46
Kraus, Sascha
46
Ramadani, Veland
45
Loureiro, Sandra Maria Correia
44
Schlippe, Arist von
44
Bang, Nguyen
43
Zellweger, Thomas
43
Hack, Andreas
42
Merrilees, Bill
42
Romaniuk, Jenni
42
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Springer Fachmedien Wiesbaden
173
Stiftung Familienunternehmen
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National Bureau of Economic Research
78
KMU Forschung Austria - Austrian Institute for SME Research
34
Université Paris-Dauphine (Paris IX)
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Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
26
Information Resources Management Association
19
V & R unipress GmbH
19
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Edward Elgar Publishing
17
Haufe-Lexware GmbH & Co. KG
17
OECD
15
Markenverband
13
IESE Business School, Universidad de Navarra
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Springer International Publishing
11
Campus Verlag
9
HAL
9
IGI Global
9
Nomos Verlagsgesellschaft
9
Springer Gabler <Firma>
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Université Paris-Dauphine
9
Friedrich-Schiller-Universität Jena
8
Books on Demand GmbH <Norderstedt>
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EQUA-Stiftung
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NetLibrary, Inc
7
Springer-Verlag GmbH
7
Südafrikanische Union / Department of Agriculture
7
Unternehmer Medien GmbH <Bonn>
7
Verlag Franz Vahlen
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
INTES Akademie für Familienunternehmen
6
Ifo Institut
6
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6
Institut für Mittelstandsforschung Bonn
6
Vytautas Magnus University
6
ZEW
6
American Marketing Association
5
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Journal of business research : JBR
919
The journal of brand management : an international journal
664
SpringerLink / Bücher
461
The journal of product & brand management
417
Journal of retailing and consumer services
386
Journal of family business strategy
314
Journal of family business management : JFBM
265
Psychology & marketing
206
Family business review : journal of the Family Firm Institute
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Journal of Product & Brand Management
181
European journal of marketing : EJM
167
Asia Pacific journal of marketing and logistics
141
International journal of hospitality management
141
Springer eBook Collection
140
Journal of marketing communications
134
Journal of marketing research : JMR
134
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
133
Marketing intelligence & planning
133
Journal of advertising research
132
Journal of marketing management : MM
132
Tourism management : research, policies, practice
131
Journal of marketing
127
Strategic Direction
127
Journal of strategic marketing
126
Entrepreneurship, theory and practice : ET & P
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of travel and tourism marketing
121
Research
113
The IUP journal of brand management : IJBRM
104
Journal of the Academy of Marketing Science
102
Journal of fashion marketing and management
100
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
International marketing review
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
Cogent business & management
89
Family business review : publ. on behalf of the Family Firm Institute
89
International journal of entrepreneurship and small business
89
The journal of consumer marketing
88
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ECONIS (ZBW)
35,314
Other ZBW resources
956
USB Cologne (EcoSocSci)
932
RePEc
666
EconStor
266
BASE
89
ArchiDok
40
USB Cologne (business full texts)
21
OLC EcoSci
16
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Showing
1
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10
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date (oldest first)
1
Salvatore Ferragamo :
brand
heritage as main vector of
brand
extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business
brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Who let the dogs out? : how underdog biographies told by family firms affect consumers’
brand
attitude
Lude, Maximilian Joachim
;
Prügl, Reinhard
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014315443
Saved in:
4
Online branding strategies of family SME wineries : a Hungarian-German comparative study
Paunović, Ivan
;
Obermayer, Nóra
;
Kovari, Edit
- In:
Journal of family business management : JFBM
12
(
2022
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10013536294
Saved in:
5
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
6
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
7
An empirical research into IPL's
brand
doppelgänger using the
brand
concept mapping technique
Sood, Gaurav
;
Sharma, J. K.
- In:
International journal of public sector performance …
14
(
2024
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
Saved in:
8
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
9
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
10
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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