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Ford, John B.
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Ford, John
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Merchant, Altaf
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LaTour, Michael S.
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West, Douglas C.
12
Sargeant, Adrian
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Honeycutt, Earl D.
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Honeycutt Jr, Earl D.
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Journal of advertising research
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Leadership in nonprofit organizations ; Vol. 1
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
5
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1
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
2
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
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3
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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4
Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
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5
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
6
Competitive advantage
Ford, John B.
- In:
The Routledge companion to strategic marketing
,
(pp. 141-150)
.
2021
Persistent link: https://www.econbiz.de/10012498443
Saved in:
7
What do we know about creativity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012293490
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8
What do we know about gender and diversity? : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 119-120
Persistent link: https://www.econbiz.de/10012293502
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9
60 robust years of advertising research, and counting : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10012301355
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10
Cost vs credibility : the student sample trap in business research
Ford, John B.
- In:
European business review : EBR ; the official journal …
28
(
2016
)
6
,
pp. 652-656
Persistent link: https://www.econbiz.de/10011588613
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