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Influencer marketing : an instrument to proliferation of the digital occurrence

Sharma, Bhuvanesh Kumar; Bhatt, Vimal Kamleshkumar; … - In: International journal of enterprise network management … 12 (2021) 4, pp. 340-357

Persistent link: https://www.econbiz.de/10012797760

Understanding purchasing intentions in secondary sport ticket websites

Ahn, Taesoo; Suh, Young Ik; Lee, Jin Kyun; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10010489113

Online reviews as a pacifying decision-making assistant

Loc Tuan Le; Pham Thi Minh Ly; Nhan Thanh Nguyen; Lobel … - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209524

Factors that affect online purchasing behavior : an analysis with technology acceptance model, trust and subjective norms

Aksoy, Ramazan; Basaran, Umit - In: Journal of euromarketing 22 (2013) 1/2, pp. 48-63

Persistent link: https://www.econbiz.de/10010127912

The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective

Ventre, Ivan; Kolbe, Diana - In: Journal of international consumer marketing 32 (2020) 4, pp. 287-299

Persistent link: https://www.econbiz.de/10012259388

Direct and indirect effects of perceived risk and website reputation on purchase intention : a mediating role of online trust

Tangmanee, Chatpong; Rawsena, Chayanin - 2016

Persistent link: https://www.econbiz.de/10011588278

The influence of website design on customer online trust and perceived risk towards purchase intention : a case of O2O commerce in Indonesia

Permatasari, Anggraeni; Kartikowati, Mayci - In: International journal of business and globalisation : IJBG 21 (2018) 1, pp. 74-86

Persistent link: https://www.econbiz.de/10011967025

The impact of emotionality and trust cues on the perceived trustworthiness of online reviews

Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14

trustworthiness influenced purchase intention, but the fakeness perception of the review does not yield such effects. We suggest …

Persistent link: https://www.econbiz.de/10012113743

The role of trust and social presence in social commerce purchase intention

Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135

Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...

Persistent link: https://www.econbiz.de/10011934077

How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience

Wu, Wann-Yih; Quyen, Phan Thi Phu; Rivas, Adriana A. Amaya - In: Information systems and e-business management : ISeB 15 (2017) 3, pp. 689-715

Persistent link: https://www.econbiz.de/10011758859