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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Digital storytelling and employer branding : an exploratory connection
Crişan, Camelia; Borțun, Dumitru - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 273-287
communication (website and Facebook account), while another group has viewed two digital stories produced by two employees of the … searching for the job when exposed solely to the web communication or digital stories. …
Persistent link: https://www.econbiz.de/10011764396
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Internal communication and employer branding within a humanistic model : a case study of IKEA (Spain, 2019-2021)
Pérez-Pérez, Lucía; Berlanga, Inmaculada; Victoria, … - In: Corporate communications : an international journal 28 (2023) 2, pp. 213-229
Persistent link: https://www.econbiz.de/10014288171
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The factors which lead brands to use social media in external corporate communication
Emeksiz, Gulcin Ipek - In: International journal of social sciences : IJoSS 8 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012101680
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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
Persistent link: https://www.econbiz.de/10014490267
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Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie; Rudeloff, Christian; Pakura, Stefanie - In: Conference proceedings Trends in Business Communication 2020, (pp. 129-148). 2021
Persistent link: https://www.econbiz.de/10012662511
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Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju; Kim, Jihye - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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Fortune 1000 communication strategies on Facebook and Twitter
Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050