Consumers, producers, critics, and other market agents rely on socially constructed categories like craft beers, houseware, collectibles, and thriller films for their understanding of products and producers in markets. Although organizational and sociological accounts often take such categories...

Research suggests there are significant market penalties for organizations that do not conform to category boundaries in their product offerings. Yet, organizations continue to span categories despite these risks. In this study, we shed insight into why by examining factors that shape the...

"For most people, fashion can daze and confuse. It is, however, a fascinating phenomenon that is key to how we define our identities, and it plays a central role in our lives. Proposing a comprehensive and accessible account of the global fashion industry, this book aims to present fashion in...